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About Us

Our Story

Diamora's design sketchbook

Diamora began with a question, what does it mean to create jewellery that feels truly personal?

The answer was never about embellishment. It was about intention. About designing with clarity, crafting with discipline, and shaping pieces that hold presence without demanding it.

From the earliest sketches, the vision was clear: modern silhouettes, architectural lines, and a quiet elegance that endures beyond trends. What followed was not just a collection, but the building of a house rooted in India, yet fluent in a global language of design.

Every creation passes through the hands of master artisans whose craft is measured not in time, but in detail. Every curve refined, every setting seamless, every diamond chosen to enhance rather than overpower. Craftsmanship here is not routine, it is devotion.

Diamora does not look back to replicate. It moves forward to reimagine honouring heritage through restraint, form, and a vision shaped by today’s world.

Though proudly created in India, its voice is universal. The pieces are designed to cross borders, to carry stories across moments, and to endure across lifetimes. Diamora does not seek to preserve legacy, it seeks to create it, one story, one piece at a time.

This is not just jewellery.

This is Diamora where every detail is intentional, and every design reflects something far greater than itself.

Quality Standards

Inspecting a high-quality diamond

Excellence is not a goal at Diamora — it is the baseline. Every piece we create is held to a standard far above industry norms because our clients expect more, and so do we. From sourcing to setting, every detail is governed by the highest benchmarks of quality, integrity, and refinement.

Diamond Standards: We use only 100% natural, ethically sourced diamonds — never lab-grown, never treated. Each stone is hand-selected for rarity and brilliance.

  • Color: D, E, F (colorless — highest GIA grades)
  • Clarity: VVS1 – VVS2
  • Cut: Triple Excellent (3EX)
  • Fluorescence: None to Faint
  • Certification: GIA or IGI for center stones and solitaires

Craftsmanship: Hand-set under microscopes, mirror polish, multi-round inspection, laser welding and prong-tightening to ensure lasting wear and comfort.

Metals: Only 18K hallmarked gold (BIS certified); we do not plate over base metals or use low-karat substitutes.

Ethics & Sustainability: Kimberley Process conflict-free diamonds, responsible sourcing (RJC/OECD), fair labor, and eco-conscious packaging.

When you choose Diamora, you choose intention, endurance, and integrity.

Why Diamora

Craftsmanship

Artisan crafting a Diamora ring

At Diamora, craftsmanship is not a step in the process — it is the process. Each piece is entirely handcrafted by master artisans whose skills are honed through years of tradition and discipline. These are not just makers — they are silent storytellers, translating vision into form with precision that machines cannot replicate.

From the first sketch to the final polish, every movement is considered and every detail intentional. We do not chase speed — we honour time. Time allows a curve to be refined until it holds just the right tension and a diamond to be set not just securely, but seamlessly. Time transforms raw materials into heirlooms of emotional weight.

Our artisans work in close rhythm with our designers, balancing innovation with tradition. Whether hand-piercing delicate forms, crafting near-invisible settings, or finishing each surface to a mirrored calm, the pursuit is never perfection alone — it is presence.

Design

Diamora's modern design process

Design at Diamora begins with a feeling, a vision of what a piece must hold before it can ever be seen. Every creation starts with purpose, not pattern. We don’t design for decoration. We design to communicate. To translate something internal into something enduring. Each piece is the result of thought, reflection, and restraint. Because for us, a design must hold more than beauty, it must hold truth.

We do not design to embellish, we design to express. Our pieces are not accessories. They are extensions of the self. Of identity. Of strength. Of softness. Of memory.

Each design is the result of deliberate thought not arbitrary lines or passing trends. Behind every curve, every setting, every silhouette lies a story. Some pieces speak of resilience. Others whisper of love. But none are created without intention. This is where contemporary elegance meets timeless storytelling.

Before a piece is crafted, it is questioned and refined. We consider not just how it looks, but how it will live, how it will move with the body, sit on the skin, and become part of a person’s story. Because at Diamora, beauty is only part of the equation. The rest has meaning.

We believe great design doesn’t demand attention, it holds presence. It connects. In a world of noise and novelty, we choose to create design that endures.

Because at Diamora, to design is not to impress it is to express

Our Diamonds

A collection of flawless Diamora diamonds

At Diamora, a diamond is never just a stone — it is a promise. A promise of rarity, of integrity, and of excellence that is never compromised.

Every stone we use is 100% natural, ethically sourced, and hand-selected to meet the most rigorous gemological standards in the industry. We do not believe in compromise, and our diamonds reflect that belief in every facet.

Uncompromising Quality Standards

Only diamonds that meet the following elite criteria become part of a Diamora piece:

  • Color Grade: D, E, F — We use only the top three color grades on the GIA scale: completely colorless, radiating a pure, icy brilliance that remains visually unmatched.
  • Clarity Grade: VVS1 – VVS2 — With inclusions so minute they are nearly impossible to detect even under 10x magnification, our diamonds remain visually pure to the naked eye, ensuring long-term integrity.
  • Cut Grade: Triple Excellent (3EX) — Every diamond is precision cut to achieve the highest grade in all three critical categories:
    • Excellent Cut for perfect proportion and light performance
    • Excellent Polish for a flawless surface finish
    • Excellent Symmetry for balance that amplifies brilliance and fire
  • Fluorescence: None to Faint — To maintain visual clarity and true whiteness, our diamonds are either non-fluorescent or exhibit faint fluorescence ensuring they remain pristine in every light condition.
  • Certification & Grading: Where applicable, center stones and solitaires are graded by GIA (Gemological Institute of America), the global benchmark in diamond grading accuracy. IGI certification is available on request with an extended delivery timeline.

Precision Matching & Calibration

For designs featuring multiple stones, we go beyond GIA grades to hand-match diamonds by undertone, fire, and scintillation ensuring perfect harmony in visual tone and optical performance. Stones are calibrated to sub-millimeter tolerances, preserving symmetry and balance throughout the piece.

No Substitutes. No Simulants. No Exceptions.

We do not use lab-grown, treated, or synthetic diamonds. Each stone in our collection is naturally formed over billions of years because true luxury is timeless, not manufactured.

Each diamond is carefully placed to enhance the overall design, not to dominate it. Every setting is thoughtfully planned to ensure the stone complements the structure of the piece and reflects the personality of the wearer. Whether integrated into bold, architectural forms or set in delicate, minimal frames, the diamond is never a distraction — it adds depth and meaning.

At Diamora, a diamond is valued not just for how it shines, but for what it represents.